Back

Inscrease revenue for your sporting event

Organising a sporting event can be hard. And it is even harder to turn an sustainable profit without having your administration go out of controll. Most additional revenue streams are hard to implement on an administrative level. With Smashify we focused on helping events streamline most processes, so that they can create additional services for their players/teams/attendees. And that way increase their revenue. We believe that looking into things like offering premium tickets for players, ready to eat meals, transport, equipment services, social media coverage, merchandise and VIP packages are great ways to increase your base revenue.

Organizing a racket sports tournament is no easy feat, but turning a profit from it? That's even harder. At Smashify, we work closely with tournament organizers across tennis, padel, pickleball, squash, and badminton, helping them run better events and boost revenue.

Why is it so hard to increase revenue from sports events?

Most additional revenue streams—like premium tickets or merchandise—require extra effort. More logistics, more people, more admin. And that's the real bottleneck: administration. When you're juggling spreadsheets, WhatsApp groups, and last-minute changes, there's little room left to build out new services or experiment with monetization.

What services can you offer to increase tournament revenue?

Once your operations are under control, you can start adding revenue-generating services like:

  • Premium tickets for players: Give early access to practice courts, VIP lounges, relaxation zones with any journalists,...
  • Ready-to-eat meals: Partner with local vendors to provide nutritious meals and snacks for players and spectators.
  • Transport services: Offer paid shuttles between hotels, venues, and airports for traveling participants.
  • Equipment services: Stringing, rental gear, or emergency replacements—players are happy to pay for convenience.
  • Social media coverage: Let players buy professional match photos, video clips, or shareable stat cards.
  • Merchandise: Sell event-branded shirts, towels, and accessories—online or on-site.
  • VIP packages: Courtside seating, sponsor perks, goodie bags, and access to player zones can all be bundled.

Each of these can be added as upsells in Smashify's registration flow or managed through its dashboard with ease.

Keep your event lean—and let the extras bring profit

The secret to a profitable tournament isn't just getting more players—it's offering more to each player, without losing control.
Smashify helps you do exactly that:

  • Run smooth events
  • Add high-margin services
  • Keep admin work low